#KeCrafters

African artistry has its own special vibe about it – as its often beauty and function wrapped into one. Our history is littered with artefacts from time immemorial, some of which we see or experience in museums, at home and abroad; while many other pieces are found in our homes and neighbourhoods, providing functionality for the people within and around it.

This campaign celebrates the creators. Those people who use their hands to wring life from inanimate objects and make them things of beauty that surround us. These are the craftmakers – the keepers of tradition and definers of new standards of cultural objects in a fast-changing world.

Karibuni #KeCrafters