It became clear that Farmer’s Choice sausages were a delicacy when they were one of the most common items being requested by diasporic Kenyans. The taste of home and the comfort of having a piece of Kenya with them was part of the sensation they sought for in these tasty morsels.
Farmer’s Choice was established in 1980 to exist as a one-stop-shop for fresh and processed pork products. One of the major goals of the company was to ensure the products were available to Kenyans in every income group. When Farmer’s Choice started out, they acquired their pigs primarily from local farmers. Their success in the 80s enabled them to start their own pig production, as well as provide a market for the pig farmers of the country, which exists even today.
Branching out to allow their products to become accessible to those with food restrictions, beef, alongside pork, became an important supplementary offering. Paired with their sensitivity to the needs of their consumers, their longevity was secured by the fact that their products have thus far lived up to their slogan, “Your Guarantee of Quality.”
Whenever you enjoy a Farmer’s Choice product, you can be sure that the standards of quality were adhered to in order to deliver the product. From the processing stage, quality checks continually occur. The same is true of their processing plants, which stick to international standards of hygiene and procedure. These strides and attention to the important facets of food production allowed Farmers’ Choice to begin exporting this Kenyan treasure to many other nations on the continent, as well as nations overseas. We’re sure our Kenyans in the diaspora are thankful for this, and so are we!
Owned now by the Aga Khan Fund, Farmer’s Choice sausages are still one of our go-to quick fix snacks. No matter what city you’re in in Kenya, you’ll easily find a café with sausages, mandazi na chai. For some, holidays are defined by the alluring aroma of sizzling beef sausages. And others usher in the weekend with a hearty helping of this Kenyan delicacy. Some of us know a time when all that could hit the spot was chips and Farmer’s Choice sausages.
This Kenyan food shows just how lasting Kenyan excellence and quality are. We hope that Farmer’s Choice sausages can be a treat we share with generations to come.