Back in July, the phrase “kata simu tupo site” gained traction on social media. We owe this viral moment to Tanzanian comedian Umar Iahbedi Issa, known simply by his stage name, Mzee Mjegeje, who uttered these words when freestyling a rap song. The phrase has caught on with Kenyan netizens who weave it into the stories they share online. Brands have also adapted this phrase and use it to announce the launch of a product, service, or event.  

How often do you hear this phrase used your day to day? And when last did you use it in conversation? 

#VunjaInternet